Here's an infographic we recently created to promote our services to the retail market. Information combined with visuals such as this have a better chance of catching the attention of potential customers. Text alone won't cut it when most Internet users skim more often than read.
Creating content for the Internet requires research. Depending on who you are trying to target, it may mean doing lots of research. If you do not know your audience, then even the best writers, with clear and well penned articles, will lack readership.
Targeted content is very important if you are trying to gain traffic to your website, and in turn, drive visitors to purchase a product. With millions upon millions of pages being created each day for the same purpose, you need to stand out from this enormous crowd.
Creating awareness of your brand is the first step in winning over a dedicated group of followers. Give your readers something that they can use in the form of information, entertainment, or incentives, and they may likely return for more.
There are a quite few ways to attract an audience to your website, blog, or online store. In many cases, content should be posted on Facebook, Pinterest, and other social media platforms. Those sites are the new frontier of marketing. It's much easier to redirect traffic from social sites to an intended destination once you have a following.
Begin by setting a schedule to create content, no matter what it is and where it’s going. Consistency demonstrates dedication and reliability. Your readers will be able to count on you to provide them with usable content and they will return.
Here are a few ideas for content to get you started:
Sam Curcio develops and maintains social media platforms and websites for organizations wanting to create brand awareness.