Technology needs to be incorporated into real life in a way that will enhance the experience of interacting with our physical world. For instance, parks and nature preserves could invest in digital signs with interactive material. A visitor would be able to look through a seemingly transparent display that uses the natural world as the background. A few virtual controls on the signs allows viewers to project animals and plants onto the background with narration. Points could be given for answering questions correctly. The points would then be traded in for prizes or coupons from local merchants. Moving from one kiosk to the next will ensure that visitors get exercise and experience nature at the same time.

There is so much technology offers us. We need to explore ways it can enrich our lives, not remove us from it. The staff at WGS Engraving is constantly on the lookout for technology that will enhance our interaction with the world around us. Signs are a source of information. The more innovation that goes into them, the greater the amount of information that can be gotten from them.

If you have an idea for signage that you would like to explore further, please contact us; run it by our staff. We have the capabilities to create many forms of signs. Perhaps your innovative thinking could change the way we see the world.

There's a old saying in the sign industry: "A business without a sign is a sign of no business." Many start-ups and established businesses rarely take into consideration how important a sign can be in terms of marketing and branding. Before opening the doors for the first time, a company's founders will visit the local sign shop, talk colors, sizes, and placement with the shop staff, and then let it ride. The sign is up, so all is good. But is it?

A sign is much more than just a marker on the front of the building, or sitting up high on a post, maybe illuminated at night by a dim spot light. It serves as a signal to all those that pass by that you are there and they could be in need of your services. A sign is one of the primary links between you and those you would like to call a customer.

If the sign offers enough information about your business, then it could lead to impulse buying or service requests. Or, it could serve as a reminder to those that forgot about something they need. The key here is to offer as much to passersby as they can read within a very limited time. After all, many people are travelling at upwards of 40 mph through the business center of town. Use that sign to grab their attention while you can. If your business is located near a traffic light, that is all the better.

A well designed sign is your long term 24 hours a day, 7 days a week salesperson. After the initial investment, a sign will only require maintenance from time to time to keep it fresh and appealing. Come up with a catchy logo that has the potential to become a significant symbol within your community and farther out. Add important information about your products and services, but not too much. Let the sign create the need to know more. Once the visitor is in the door, your personal salesmanship can take over. 

Therefore, before you order your sign from the local shop, think about how to make it deliver a clear message, show you are a credible entity, connects emotionally, and most importantly, motivates people to visit. It's all part of branding.